Another mobile show in 2011 – MxO

February 2, 2011

Hamburg should be less expensive that Barcelona
by Hans Cett

Need another mobile and cellular show fix after MWC? Well, you’ll only have to wait until October 6th-7th 2011 for this one. Called the MxO – Mobile Opportunities Expo & Trend Conference, it is being held in Hamburg [Germany]. Wouldn’t it be ironic if all the hotels in Hamburg were full and you were forced to travel in from Hanover? [CeBit fans will appreciate the joke.]

Anyway, MxO has the blessing of the Mobile Marketing Association (MMA) and the IAB Europe – the European trade association for the digital and interactive marketing industry.

Additionally, MxO is supported by WIP (Wireless Industry Partnership) – a leading developer of a mobile event called WIPJam – which is designed to attract the leading mobile app developers.

MxO will take place for the first time this year [2011] and its aim is to foster the networking of app developers, technology providers, agencies and brands to promote innovation and bring mobile strategies closer to the consumer.

If you can get a ticket from one of the expo’s exhibitors, the two day show will be free. Otherwise, entry will cost a total of €300-400 for the two days.

Actually, the show’s organisers – the Hamburg Messe – assured Countdown2MWC that there will be plenty of hotel rooms available at the time of the show.



  1. […] This post was mentioned on Twitter by MxO Hamburg, Rose Ross and The Countdown Team, Tony Dennis. Tony Dennis said: 1 mobile show not enough 4 u? Y not go to MxO in Hamburg this October? Plenty of hotel rooms apparently http://bit.ly/eEjgDU […]

  2. Thank you guys! MxO really appreciates your announcement.
    And definetely Hamburg will be much cheaper: Expo registration is free on invitation and without invitation it will be 50€. Trend Conference registration will be 300-400€.

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