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Barcelona wins battle to host Mobile World Capital

July 23, 2011

MWC to stay in Barcelona – oh, joy!
by Hans Cett (@HansCett)

The GSMA has announced its decision to make Barcelona the first ‘Mobile World Capital’ from 2012 to 2018. We suspect that decision is closely allied to the fact that the GSMA’s long standing CEO, Rob Conway, has left and been replaced by John Hoffman **. See our previous story here Barcelona beat off challenges from Paris, Munich and, our favourite, Milan to host the World Capital. The GSMA – which organises the Mobile World Congress (MWC) has said that the MWC exhibition will remain in Barcelona. Buried in the announcement that the MWC will move to the new Fira de Barcelona Gran Via in 2013.Until 2012. MWC had been held at the Fira de Barcelona Montjuic. So next year (2012) will be the last time it is used as the venue.

The GSMA claims that it was through Barcelona’s “combination of outstanding exhibition and conference facilities, its transportation and hospitality.”

Why do the words ‘personal’ and ‘bodyguard’ spring to mind every time we contemplate going to this event, then?

Now Barcelona has to create The Mobile World Centre which will be comprised of permanent and temporary exhibitions.

These “will meld culture and technological innovation, facilities for the development and incubation of mobile solutions.”

And now for the good news. The next MWC is going to take place on 27th February – 1st March 2012. In 2013 that will be 25th-28th February.

Notice any difference? There’s no longer any need to miss February 14th (Valentine’s Day) just to attend the world’s premier mobile industry exhibition.
That should please the incurable romantics amongst you.

** A clarification: John Hoffman is CEO of GSMA Ltd which operates the Mobile World Congress. Rob Conway is still CEO of the GSMA until 1st September 2011. Our apologies for the confusion.

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