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MWC 2013 – How do I book my stand? Demystifying #MWC12 #MWC2012

January 23, 2012

By Rose Ross (@Rose_at_O)

 

If you are new to exhibiting at Mobile World Congress, or are considering booking a space for the first time, it’s helpful to understand the MWC booking system.

 

The GSMA gives priority to those who have exhibited at previous events and, depending upon a number of elements, allocate points to each exhibitor, which define the choice of the stand available to your company at the show.

 

What is the MWC points system?

 

The MWC points system is not so hard to understand, once you become familiar with it. Depending upon the size of the exhibition space that you book, your company is allocated a certain number of points. Additional points are also given for any meeting rooms booked at the event, or any space you may have booked at the GSMA Mobile Asia Congress.

 

Once your space at an event has been secured, additional points may also be accrued from any other supplementary business you do with the GSMA, including booking advertorial or advertising space in the Show Daily, advertising on the ‘MyMWC’ portal, or for becoming GSMA members.

 

To be included in the points system for MWC 2013, you would have needed to have collected as many points as possible before 1 November, 2011. Priority for booking the following year’s event is given to those with the most points by that cut-off date.

 

Booking your 2013 space:

 

If you are already in the MWC points system, you will be invited to attend a sales meeting with the GSMA during this year’s Mobile World Congress 2012. (Some larger exhibitors have already been given the opportunity to secure their space now, but for the rest of us, this chance will be at MWC 2012).

 

*It is vital not to miss this appointment, as you will lose your place on the points list if you do*

 

You will be shown a live floorplan of the show, and you will be free to choose from any of the remaining free spaces. You must be prepared to sign the contract for 2013 at the show, or you will not secure your desired position.

 

I’m too late – I don’t have any points!

 

If you’re not already booked to exhibit at this year’s event, all is not lost. By contacting the GSMA sales team, you can be added to the waiting list. Once the companies with points have booked, you will be able to choose from any remaining spaces. Accept that it may not be the right hall or the right size, but take comfort that whatever you book will accrue you the points and the opportunity to probably move to something more suitable next year, if not before – it’s not uncommon for cancellations and moves to take place right up until the show, so be sure your GSMA account manager is aware you’d like to be kept informed of any newly available spaces. But you’ll need to be quick – these spaces go on a ‘first come, first served’ basis.

 

Yes, the planning and preparation for Mobile World Congress seems to be a year-round activity, but the value in participating in the number one European telecoms trade show is, for most of us, worth its weight in gold and is an opportunity not to be missed.

 

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