SpeakEasy 2.0 – IBM gets social at #UCEXPO – Great for a post #MWC12 catchup?

February 21, 2012

Well here’s a twist. As we brace ourselves for #MWC12 we should not forget another event coming just a week later. Unified Communications Expo 2012 is in Londons Olympia is on 6-7 March (Remember also CeBIT is 6-10) so no rest for the wicked over the coming few weeks!

We’ve reprinted the press release at the end of the post. One other thing of note for UC Expo is a very exciting line up of thought leaders in the UC and Mobile space  – the delightful fusion of Dean Bubley (click here for our interview with Dean), Dean Elwood and Martin Geddes. More info on that here.

For the official line on the IBM:

“A focal point of IBM’s Social Business presence will be the “Collaboration Diner” feature run by another of its key partners, Collaboration Matters. Collaboration Diner is a modern twist on Edward Hopper’s famous 1942 painting, “Nighthawks”, with a majority of the diner-themed space being devoted to debate and discussion with key Social Business thought leaders sat at informal coffee tables.

 However, at one end of the diner, actors will re-create Hopper’s painting and transition to a modern scene where they will be using a range of handheld communication devices – iPads, laptops and smartphones. This will demonstrate that, while Hopper depicted the alienation and loneliness of the 1940s’ big city, this is not the case today as, although alone, these characters are far from lonely, being connected to the wider world through social networking.

 Greater interactivity to Collaboration Diner will be provided by three plasma screens, which will be showing tweets related to the diner (#cbdiner) as well as Social Business quotes and imagery.

Sounds groovy! See you all at the show 🙂


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