Archive for the ‘CeBIT’ Category

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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Meet James Laird (@scavgourmet), Senior Staff Writer at IT Pro Portal (@ITProPortal)

March 3, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

The Countdown team present tech journo James Laird – chatting ‘phablet’s, food blogging and CODE_n startup buzz at CeBIT 2014!

James gives his insights into the current mobile tech and gadgets trends, THE tech shows to go to and the do’s and don’ts of pitching stories…

it pro portal logo

james laird ITPP

Q.  Tell us a bit about yourself:

I moved to London back in 2005, having grown up in Boston, and I’ve been involved in journalism ever since graduating from Goldsmiths College. I worked my way around a fair few local newspapers learning the art before entering the tech journalism world roughly two years ago and joining ITProPortal.com as an intern. Since then, I’ve risen to senior writer and am looking forward to the future.

Q. Tell us a little bit about the title you write for and their interest in mobile technology: 

Mobile became my primary beat pretty much as soon as I joined ITProPortal.com and I’ve been developing and refining my knowledge ever since. I’ve learned from some great people and am now enjoying tutoring some our younger writers in the finer points of processors, displays, and operating systems. We try to position ourselves as a unique proposition, covering mobile from a more business, enterprise, and IT relevant perspective than some of our competitiors.

Q. What’s hot in mobiles and telecoms this year?

There’s a number of key trends in mobile this year, including the rise and rise of the phablet, but what’s potentially the game changer is wearable tech. In my opinion, no one has really got it right yet, but it is likely to happen. The key for me will be when the style element begins to match the functionality – for example, when I can have Google Glass-like features built into my Ray-Bans. The features are developing quickly and hopefully the fashion element will catch up soon. Read the rest of this entry ?

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Sexy scandals at MWC12 and CeBIT: Mixed messages rule in eventsville

March 8, 2012

By Hans Cett @HansCett

After outrage from MWC visitors last week about the Russian dancing girls on the CBOSS Stand, CBOSS is barred from MWC 2013. Now zoom into the more conservative Northern German regal city, Hannover, as CeBIT’s own organizers embrace “Security is sexy” with a pole dancing robot.

Yes. This is seriously a pole-dancing robot.

I have to laugh as the mighty GSMA bows to industry pressure to ban a telco that, according to an industry expert and long-time Congress attendee, “had actually toned down their dancing girls routine over the years”. I am far from condoning CBOSS’s marketing efforts, but the ban seems a little heavy handed, especially since parading scantily clad women on the show floor has been CBOSS’s MO at MWC for years. With that said, however, MWC needed to take action, and I’m not sure what alternative I would suggest.

Let’s dig a little deeper. Perhaps the embarrassment isn’t so much about what CBOSS did, but what was said in a high-profile British national newspaper about the incident. The original headline for Katherine Rushton and Jonathan Russell’s piece in The Daily Telegraph began “BT funded show…” A real shame, as MWC is not a BT-backed show. It is run by a trade association of which BT is a member, along with hundreds of other organizations from the operator, vendor and services space. The original headline has now been removed and a more sedate headline reads: “Trade show offered executives ‘romantic dinners’ with young Russian escorts”. All references to BT and Vodafone in the headline of the updated piece the next day have been removed, quite rightly so. But the intro to the piece still reads: “Delegates at a trade show funded by companies including Vodafone and BT…”. In a classic “light fuse and stand well back”, it also transpires that the authoress of the piece is on holiday (presumably not in Moscow!).

Anyway, it appears that sex still sells,  as long as you don’t cross the line and upset the wrong people. Maybe if CBOSS can get some cyborg gogo dancers for 2014 they’ll be allowed back to play at MWC. We’ll keep you posted.