Archive for the ‘marketing’ Category

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Social media: connect, appeal and engage!

December 14, 2012

By Rosalind Carr, @Rosalind_at_O

In the last few weeks, the role of social media has been on our minds, and we’ve started to question how many of us really use this platform to its full potential. Everyone’s signed up, but we’re wondering how many accounts stay updated, with content relevant to followers and therefore considered noteworthy…

We’ve also been contemplating how personal social media handles appear, and how they attract leads for the brand that a personal profile represents. Associating a brand with a face builds connections from person to person which are unique, relevant and interactive.

At the Intellect headquarters in London last month, some of the team attended “Marketing and Sales Group Meeting: CRM and Social Business – Reinvigorating the existing and adding the new.” Here the managing director of Redd Marketing, Leigh Hopwood, spoke on how best to utilize your social media and truly connect with and understand your brand’s followers. Hopwood stressed the importance of social media, noting Read the rest of this entry ?

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Is it time to wave goodbye to CTIA?

May 16, 2012

By Jo Ben Rais, Marketing Consultant
Find me on LinkedIn

New Orleans, last week: It’s been a few years since my last visit to CTIA. Back then, the show was in its familiar Las Vegas, full of the buzz of next generation networks and the possibilities they held.

Fast forward to 2012, and the show seems to be in something of a rut. Aside from peak times, the show floor was quiet, and more heavily populated by pushers of handset paraphernalia than by the carriers, vendors and the big names of Silicon Valley who are the real harbingers of major industry developments to come. Many of those big names chose to opt out of exhibiting altogether or to participate with an offsite location or meeting room only.

The atmosphere on the show floor was also flat – in New Orleans, the home of jazz, not one of the larger stands I saw chose to have a live band or even music playing. Instead, rather obscure sand artists and bubble blowers (really) were as good as it got for on-stand entertainment – a far cry from the full-on theatrical production of MWC or CES. Headline grabbing announcements (other than the usual gripes from the carriers against the FCC for spectrum liberalisation) were also thin on the ground.

Speaking to others, the consensus appears to be Read the rest of this entry ?

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Are you a #MWC12 showstopper? Then you should be at the Showstoppers event – #PR #mobile #Bloggers #Journalists

February 15, 2012

By Rose Ross, @Rose_at_O

The Launchpad team has known the success of Showstoppers since it was a CeBIT many years ago. At Barcelona, the event has grown from strength to strength and attracts unders of the “creme de la creme” media stars along to a spend a couple of hours with some of the established and rising stars in the mobile industry.

You don’t have to be exhibiting at MWC to actually participate and a price tag of around $4,500 makes a great entry point for media discussions or addition to existing MWC plans. I caught up with Steve Leon, one of the founders to find out a little bit more about what makes Showstoppers standout from our events like this:

SL: “Prior to each event, the exhibiting companies get from me a list of the pre-registered press, complete with contact info and, equally important, newsbeats. We try to collect the newsbeats when the journalists register; it’s optional, but many tell us what they cover. Which means, if you’re a PR agency or exhibitor, you can sort the list to identify the journalists most likely to cover you and your product. ShowStoppers is the only event producer to take this extra step; it’s even rare for tradeshow producers to collect this information.

Exhibitors also get a post-event press list of the journalists who attended – again, with contact info and newsbeats.

To get a hands-on look at some of the things we do to help exhibiting companies meet the press, check these links:

http://www.showstoppers.com/?page_id=2368 – which in turn links to press kits, “meet the exhibitor” summaries, and more.

http://www.showstoppers.com/?page_id=1240 – the NewsDesk blog, which goes live with new postings starting 24 hours ahead of each event – and I give all the registered journalists a heads up and the link, to help them get started.”

This type of bespoke approach does make a lot of sense to ensure that the time spent at the event yields the maximum for the companies exhibiting there.

So if you have news to share around MWC, you should definitely consider Showstoppers as part of your PR mix for the show.

We look forward to hearing how it goes! PS – Check out there countdown to Showstoppers on their website. Unsurprisingly we love it!

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#MWC12 transport chaos ahead? Another update – Maybe not!

February 9, 2012

By Rose Ross, @Rose_at_O

ANOTHER UPDATE: Ah, just when it is all rollerblades, cycling, shoeleather or sharpening of elbows for taxi queues outside the Fira, there is a little light at the end of the travel chaos tunnel.

Phil Rawcliffe, Online Community Manager in the Social Media Team at the GSMA got in touch to clarify that all is not yet lost. He says: ”

The metro and bus workers from TMB, the main public transport operator in the metropolitan area of Barcelona, have announced plans to strike during Mobile World Congress which will be held 27th February through 1st March 2012. Negotiations between the government and the unions are on going in an effort to resolve the issues. While we are hopeful that a strike can be averted prior to the start of Mobile World Congress, the GSMA has developed a comprehensive contingency plan and is ready to activate this plan should it become necessary. For further updates on the strike and if you have any queries, follow @GSMA_Care. Updates will also be posted on www.gsma.comand across our social media channels including Facebook, LinkedIn and Google +.” Thanks for the update Phil. (Phil has kindly agreed to be interviewed for the blog once the MWC stress is over. What a nice chap. Also a very charitable one, who I am about to embarrass a touch as he is running the Barcelona half marathon the DAY BEFORE MWC.He is raising money for the Air Ambulance (A blooming brilliant charity to support) so if everyone donated the quivalent of one nights bar tab for the event I reckon that’s about half a million easy. So hands in your virtual pockets peeps! Click here to give www.justgiving.com/philrawcliffe2012 and best of luck with the half Marathon!


UPDATE: Since we posted this we are sad to report that the strikes have been confirmed. Check out @techcrunch’s @ingridlunden’s post updating us on the strike here.

According to an article in PC Mag rumours are rife that the Spanish transit workers are planning to strike soon and it could directly affect the mobile fun at Mobile World Congress in Barcelona in just over 2 weeks.

Sascha Segan (@saschasegan) yesterday reported “transit strike in Barcelona during the world’s largest mobile phone trade show could cause total chaos.

According to Spanish press reports, the union representing workers for the Barcelona metro and bus systems voted today to strike from Feb. 27 to March 1, which would cover the entire period of the 60,000-person trade show. The strike is designed to cause maximum disruption during the trade show period, the Spanish papers say.

On the first day of the show, workers will gather directly in the plaza outside the convention center where the trade show is being held. They reserve the option to call off the strike each day, Barcelona newspaper El Periodico reports.”

The full story on it from Sascha is here.

Other potential reasons for travel issues could be any of the following:

An air traffic control strike in France (none planned as yet but hey you never know)

The volcanic ash cloud. Again no signs of an issue yet but that one came out of nowhere twice in the last few years.

Snow. No I am not joking about that. Last year around this time there was actually snow in Barcelona.

Looks like we’d all better follow the #NOTATMWC stuff on Twitter just in case.

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MWC 2013 – How do I book my stand? Demystifying #MWC12 #MWC2012

January 23, 2012

By Rose Ross (@Rose_at_O)

 

If you are new to exhibiting at Mobile World Congress, or are considering booking a space for the first time, it’s helpful to understand the MWC booking system.

 

The GSMA gives priority to those who have exhibited at previous events and, depending upon a number of elements, allocate points to each exhibitor, which define the choice of the stand available to your company at the show.

 

What is the MWC points system?

 

The MWC points system is not so hard to understand, once you become familiar with it. Depending upon the size of the exhibition space that you book, your company is allocated a certain number of points. Additional points are also given for any meeting rooms booked at the event, or any space you may have booked at the GSMA Mobile Asia Congress.

 

Once your space at an event has been secured, additional points may also be accrued from any other supplementary business you do with the GSMA, including booking advertorial or advertising space in the Show Daily, advertising on the ‘MyMWC’ portal, or for becoming GSMA members.

 

To be included in the points system for MWC 2013, you would have needed to have collected as many points as possible before 1 November, 2011. Priority for booking the following year’s event is given to those with the most points by that cut-off date.

 

Booking your 2013 space:

 

If you are already in the MWC points system, you will be invited to attend a sales meeting with the GSMA during this year’s Mobile World Congress 2012. (Some larger exhibitors have already been given the opportunity to secure their space now, but for the rest of us, this chance will be at MWC 2012).

 

*It is vital not to miss this appointment, as you will lose your place on the points list if you do*

 

You will be shown a live floorplan of the show, and you will be free to choose from any of the remaining free spaces. You must be prepared to sign the contract for 2013 at the show, or you will not secure your desired position.

 

I’m too late – I don’t have any points!

 

If you’re not already booked to exhibit at this year’s event, all is not lost. By contacting the GSMA sales team, you can be added to the waiting list. Once the companies with points have booked, you will be able to choose from any remaining spaces. Accept that it may not be the right hall or the right size, but take comfort that whatever you book will accrue you the points and the opportunity to probably move to something more suitable next year, if not before – it’s not uncommon for cancellations and moves to take place right up until the show, so be sure your GSMA account manager is aware you’d like to be kept informed of any newly available spaces. But you’ll need to be quick – these spaces go on a ‘first come, first served’ basis.

 

Yes, the planning and preparation for Mobile World Congress seems to be a year-round activity, but the value in participating in the number one European telecoms trade show is, for most of us, worth its weight in gold and is an opportunity not to be missed.

 

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MWC always rocks! There are now over 32 ways to win at the Global Mobile Awards 2012

September 7, 2011

By Rose Ross, @Rose_at_O

Mark your diaries now! The Awards night will be at the Mobile World Congress on Tuesday, 28 February 2012. And the Global Mobile Awards 2012 are now accepting entries!

The GMA’s offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, applications, services and initiatives to the world.

The categories include the Global Mobile App Awards, Best Mobile Business & Enterprise, Mobile Innovation and more.

New categories this year include Best Smartphone, Best Featurephone, Best Mobile Marketing & Advertising and Best Mobile Tablet. View the entire category list and submit your awards entry by Wednesday, 30th November.

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7 marketing quotes that make us go “HUH???” (in honour of Freddie Mercury)

September 5, 2011

By Olivia Shannon, @olivia_at_o

In honour of the late Freddie Mercury—the king and Queen of bizarre lyrics that, even more bizarrely, actually make sense—today we are blogging about a few of our favourite PR and marketing quotes that make us go “HUH???”

Here they are, in no particular order. If you have some you want to share (and please do!), you can email us at countdown@mwc.com or share them with us on Twitter (@321mwc).

Read the rest of this entry ?