Archive for the ‘public relations’ Category

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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Win a free pass to MWC 2013 via AppsFuel

January 16, 2013

HTML5 web apps specialist gives away five passes

free-pass-mwc-13Howard Liptzin at luna-park multimedia which is PR for AppsFuel contacted us to say that Countdown2MWC  readers might be interested in the news that they’re running a competition to win a free entrance pass to the Mobile World Congress 2013 being held in Barcelona again this year. The contest ends on February 5th [2013] and the company is giving away a total of five such passes. That’s worth €699 in value. All contestants have to do is to enter a simple contest here using their email address or Facebook Connect. Read the rest of this entry ?

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Social media: connect, appeal and engage!

December 14, 2012

By Rosalind Carr, @Rosalind_at_O

In the last few weeks, the role of social media has been on our minds, and we’ve started to question how many of us really use this platform to its full potential. Everyone’s signed up, but we’re wondering how many accounts stay updated, with content relevant to followers and therefore considered noteworthy…

We’ve also been contemplating how personal social media handles appear, and how they attract leads for the brand that a personal profile represents. Associating a brand with a face builds connections from person to person which are unique, relevant and interactive.

At the Intellect headquarters in London last month, some of the team attended “Marketing and Sales Group Meeting: CRM and Social Business – Reinvigorating the existing and adding the new.” Here the managing director of Redd Marketing, Leigh Hopwood, spoke on how best to utilize your social media and truly connect with and understand your brand’s followers. Hopwood stressed the importance of social media, noting Read the rest of this entry ?

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PR Note on Calling Your Company a “Leader” : Publications Do It, Too

August 2, 2012

By Olivia Shannon, @Olivia_at_O

It’s a delightful story of spin and double standards in the media world…

Journalists often say it annoys them when press releases refer to a company as “leading” or “the leader”—unless, of course, the company actually is the market leader in its industry. You can’t blame them. I imagine it gets tiresome wading through hundreds of press releases from hundreds of companies all boasting they are the “leaders” of their industries, even if that is just plain not true. Read the rest of this entry ?

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New Twitter PR tool: Lissted launched by RealWire to curate the media on Twitter

June 13, 2012

By Olivia Shannon, @olivia_at_o

The Countdown team loves to explore new social media tools, so we were excited today by the news that RealWire, the UK online press release distribution company, has launched Lissted, a new web application based on RealWire’s growing database of over 10,000 journalists, media professionals and outlets on Twitter.

You can use Lissted to find journalists and media outlets (free), listen to relevant conversations going back 30 days (paid), and monitor media mentions of topics, brands and people that are important to you, including email alerts when you aren’t logged on (paid).

Lissted is a Twitter-based tool, so you do need to be on Twitter to use it, as users are required to sign in through their Twitter accounts.

All the details about Lissted, including a pricing guide, can be found here.

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Sexy scandals at MWC12 and CeBIT: Mixed messages rule in eventsville

March 8, 2012

By Hans Cett @HansCett

After outrage from MWC visitors last week about the Russian dancing girls on the CBOSS Stand, CBOSS is barred from MWC 2013. Now zoom into the more conservative Northern German regal city, Hannover, as CeBIT’s own organizers embrace “Security is sexy” with a pole dancing robot.

Yes. This is seriously a pole-dancing robot.

I have to laugh as the mighty GSMA bows to industry pressure to ban a telco that, according to an industry expert and long-time Congress attendee, “had actually toned down their dancing girls routine over the years”. I am far from condoning CBOSS’s marketing efforts, but the ban seems a little heavy handed, especially since parading scantily clad women on the show floor has been CBOSS’s MO at MWC for years. With that said, however, MWC needed to take action, and I’m not sure what alternative I would suggest.

Let’s dig a little deeper. Perhaps the embarrassment isn’t so much about what CBOSS did, but what was said in a high-profile British national newspaper about the incident. The original headline for Katherine Rushton and Jonathan Russell’s piece in The Daily Telegraph began “BT funded show…” A real shame, as MWC is not a BT-backed show. It is run by a trade association of which BT is a member, along with hundreds of other organizations from the operator, vendor and services space. The original headline has now been removed and a more sedate headline reads: “Trade show offered executives ‘romantic dinners’ with young Russian escorts”. All references to BT and Vodafone in the headline of the updated piece the next day have been removed, quite rightly so. But the intro to the piece still reads: “Delegates at a trade show funded by companies including Vodafone and BT…”. In a classic “light fuse and stand well back”, it also transpires that the authoress of the piece is on holiday (presumably not in Moscow!).

Anyway, it appears that sex still sells,  as long as you don’t cross the line and upset the wrong people. Maybe if CBOSS can get some cyborg gogo dancers for 2014 they’ll be allowed back to play at MWC. We’ll keep you posted.

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New UK channel publication launches today. Will Channelbiz be the biz for the mobile and telco channels?

March 5, 2012

By Rose Ross, @Rose_at_O

Today sees the launch of Channelbiz.co.uk, a pure play daily online channel magazine that is set to break the mould, from NetMediaEurope – the leading online IT publishing house.

 

According to NetMediaEurope’s announcement. Channelbiz is a channel title with a difference, because in addition to covering breaking news, the site aims to demonstrate to distributors and resellers the benefits in using emerging and nascent technologies to cut costs and to add those extra points to the bottom line.

 

The magazine will provide pithy comment pieces, interviews with important senior managers in the industry, and leading edge technology profiles.

 

The launch editor is Mike Magee, a channel veteran who also founded The Register and the Inquirer – both highly successful tech web magazines. Mike will manage a team of freelancers to produce lively, informative and valuable information for the channel. He continues to be editor in chief of Techeye.net, which has formed a strategic partnership with NetMediaEurope. Mike worked on both Microscope and PC Dealer (CRN) in the past, and also worked as marketing director of a corporate reseller in the 1980s.

 

Commenting on the launch, Dominique Busso, CEO at NetMediaEurope, said: “We are excited to launch Channelbiz.co.uk, and believe it will be well received, given the success of the brand already across Europe.

 

“Through this launch, NetMediaEurope UK now provides the most comprehensive offering to IT audiences.”

 

At a launch event for Channelbiz.co.uk, on the 15th of March at the Soho Hotel, NetMediaEurope will present qualitative and quantitative research on major trends in the channel and threats and opportunities that will affect the nature of both distribution and reselling. Interviews were conducted with 100 CIOs, CTOs, IT managers and with 15 vendors, distributors, VARs and end users and topics covered includes SaaS adoption rates, managed services and converged IP data.

 

The research, conducted by Paul Briggs CEO of Media Mantra Ltd (former editor of CRN, and a reporter for Microscope), and Thierry Hamelin of NetMediaEurope, explores two topics – reinventing the UK channel business model in the cloud era and IT procurement methods in 2012.

 

After the introduction to Channelbiz at the launch, there will be a lively and interactive panel discussion with panellists Malcolm Penn, CEO of Future Horizons and Clive Longbottom, service director of Quocirca Limited, moderated by Mike Magee.

 

The Launchpad team will be catching up with the new team at Channelbiz to find out more. Stay tuned!