Archive for the ‘social media’ Category

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Meet James Laird (@scavgourmet), Senior Staff Writer at IT Pro Portal (@ITProPortal)

March 3, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O

The Countdown team present tech journo James Laird – chatting ‘phablet’s, food blogging and CODE_n startup buzz at CeBIT 2014!

James gives his insights into the current mobile tech and gadgets trends, THE tech shows to go to and the do’s and don’ts of pitching stories…

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james laird ITPP

Q.  Tell us a bit about yourself:

I moved to London back in 2005, having grown up in Boston, and I’ve been involved in journalism ever since graduating from Goldsmiths College. I worked my way around a fair few local newspapers learning the art before entering the tech journalism world roughly two years ago and joining ITProPortal.com as an intern. Since then, I’ve risen to senior writer and am looking forward to the future.

Q. Tell us a little bit about the title you write for and their interest in mobile technology: 

Mobile became my primary beat pretty much as soon as I joined ITProPortal.com and I’ve been developing and refining my knowledge ever since. I’ve learned from some great people and am now enjoying tutoring some our younger writers in the finer points of processors, displays, and operating systems. We try to position ourselves as a unique proposition, covering mobile from a more business, enterprise, and IT relevant perspective than some of our competitiors.

Q. What’s hot in mobiles and telecoms this year?

There’s a number of key trends in mobile this year, including the rise and rise of the phablet, but what’s potentially the game changer is wearable tech. In my opinion, no one has really got it right yet, but it is likely to happen. The key for me will be when the style element begins to match the functionality – for example, when I can have Google Glass-like features built into my Ray-Bans. The features are developing quickly and hopefully the fashion element will catch up soon. Read the rest of this entry ?

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Social media: connect, appeal and engage!

December 14, 2012

By Rosalind Carr, @Rosalind_at_O

In the last few weeks, the role of social media has been on our minds, and we’ve started to question how many of us really use this platform to its full potential. Everyone’s signed up, but we’re wondering how many accounts stay updated, with content relevant to followers and therefore considered noteworthy…

We’ve also been contemplating how personal social media handles appear, and how they attract leads for the brand that a personal profile represents. Associating a brand with a face builds connections from person to person which are unique, relevant and interactive.

At the Intellect headquarters in London last month, some of the team attended “Marketing and Sales Group Meeting: CRM and Social Business – Reinvigorating the existing and adding the new.” Here the managing director of Redd Marketing, Leigh Hopwood, spoke on how best to utilize your social media and truly connect with and understand your brand’s followers. Hopwood stressed the importance of social media, noting Read the rest of this entry ?

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New Twitter PR tool: Lissted launched by RealWire to curate the media on Twitter

June 13, 2012

By Olivia Shannon, @olivia_at_o

The Countdown team loves to explore new social media tools, so we were excited today by the news that RealWire, the UK online press release distribution company, has launched Lissted, a new web application based on RealWire’s growing database of over 10,000 journalists, media professionals and outlets on Twitter.

You can use Lissted to find journalists and media outlets (free), listen to relevant conversations going back 30 days (paid), and monitor media mentions of topics, brands and people that are important to you, including email alerts when you aren’t logged on (paid).

Lissted is a Twitter-based tool, so you do need to be on Twitter to use it, as users are required to sign in through their Twitter accounts.

All the details about Lissted, including a pricing guide, can be found here.