Posts Tagged ‘CES’

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Is it time to wave goodbye to CTIA?

May 16, 2012

By Jo Ben Rais, Marketing Consultant
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New Orleans, last week: It’s been a few years since my last visit to CTIA. Back then, the show was in its familiar Las Vegas, full of the buzz of next generation networks and the possibilities they held.

Fast forward to 2012, and the show seems to be in something of a rut. Aside from peak times, the show floor was quiet, and more heavily populated by pushers of handset paraphernalia than by the carriers, vendors and the big names of Silicon Valley who are the real harbingers of major industry developments to come. Many of those big names chose to opt out of exhibiting altogether or to participate with an offsite location or meeting room only.

The atmosphere on the show floor was also flat – in New Orleans, the home of jazz, not one of the larger stands I saw chose to have a live band or even music playing. Instead, rather obscure sand artists and bubble blowers (really) were as good as it got for on-stand entertainment – a far cry from the full-on theatrical production of MWC or CES. Headline grabbing announcements (other than the usual gripes from the carriers against the FCC for spectrum liberalisation) were also thin on the ground.

Speaking to others, the consensus appears to be Read the rest of this entry ?

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Booth babes – Telling IT like IT is: For that you can really on the original Booth babe himself, Nick Booth

January 16, 2012

By Rose Ross, AKA @Rose_at_O

To say I laughed was an understatement. Nick Booth (@onMyBloodyPC), industry hack and almost neighbour of mine, makes some very interesting points in his latest column for UK channel pub, Microscope. Motivated by an interesting topic spawned from CES esp. one trending with his name literally all over it, Nick adds his own spin to the booth babe debate. I wonder whether it will trend again around MWC?

Key chuckle items from Nick include.

–        A suggestion that surely if scantily booth babes work then VMWare should start advertising on Page 3 of the Sun (For anyone not familiar with the Sun and its Page three – it is a British national news paper with a topless girl everyday on page 3 – just writing this makes me uncomfortable)

–        “What sort of man is so impressed by a girl in a swimming costume that it influences his buying decision? That must be a pretty small demographic, too. (mind you, the readers loved the sexist ‘advice’ column I was contractually obliged to write, but they were dinosaurs and got wiped out by the cloud in the end)”

Anyway, if you’ve not come across Nick and his nimble writing before do make a point tuning in to his column when you get a chance. He certainly treats the tech PR fraternity with his classic requests for news via FeaturesExec. One of my favourites here:

“QUERY: Dear PR Nutters,

Experts say Cloud apps could in future be ought by anyone – marketing managers, CFOs and MDs.

So the ground is shifting from under the CIO. Politics at work will get tricky.

A successful cloud project will have many fathers. But a failure will be an orphan. Or worse, the CIOs fault. CIOs will need to learn spin/PR skills.

So, can any PR experts give me tips on:

How to take credit if a Cloud project goes well.

How to wipe your fingerprints from the crimescene if the project goes badly.

I’m writing this with the CIO in mind.

Need to hand it in on Monday. So please keep your tips short. 3 tips max per person.

IMPORTANT

I don’t know when it will be published, so please don’t keep emailing. Set up a Google Alert or something.”

Please join me to encourage Nick just to write a blog about being a tech hack! I’d be glued (or maybe unglued), until then here’s the Booth babes piece in full!

http://www.microscope.co.uk/industry-views/column-whats-the-problem-with-booth-babes/

(PS – Nick, I still want to do that interview for the blogs here 🙂 )

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Tech Journalist Q&A: Jack Schofield, Computer Addict and Gadget Fanatic

March 14, 2011

Q.  Tell us a bit about yourself:

I’m a computer addict who blogs, tweets, and sometimes plays thinking-man’s video games. I also like taking pictures, which at least that gets me out of the house. Before microcomputers came along, I edited photographic magazines and books. I started writing for the Guardian in 1983 and joined the staff to launch the Computer Guardian section in 1985.

Q. Tell us a little bit about the titles you write for and their interest in mobile technology:

I blog at http://www.zdnet.co.uk/jack, I answer readers’ queries for the Guardian’s Ask Jack column, and I like to write for PC Pro magazine and BBC Webwise, among others. None of these specialises in mobile technology, and neither do I. In fact, I’ve tried not to get too involved with the mobile phone market, though portable PCs, PDAs, tablets, slates and other mobile devices are among my major interests.

Q. What’s hot in mobiles and telecoms this year?

The whole area is hot hot hot. The battle between the Apple, Google and RIM operating systems and their move into tablets is this year’s biggest story. HP coming in with WebOS and the Nokia-Microsoft tie-up are also interesting. App stores are the big software story. A lot of other things from cloud computing to operator billing and roaming are also mobile related.

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