Posts Tagged ‘event’


5 golden PR rules for events…

March 4, 2014

By Rosalind Carr @Rosalind_at_O and Rose Ross @Rose_at_O



In the midst of a busy events period, the O-team have had some tips from Désiré Athow(@desireathow), Editor of TechRadar Pro, and are armed with a trusty event PR checklist at the ready!


Here are 5 handy hints for PRs looking to make the most of event opportunities with the press…

 1.      Timing is key in the run up to events – Do not wait for the last week to invite journalists to briefings- pitch as early as possible to bag a slot in their diary! With an initial conversation in advance, you’ll also have the time to get a sense of what they’d like to discuss, and can prepare accordingly if a briefing is arranged.

2.      Communicating with the press – Each journalist is different in the way they like to be pitched. For instance, we can definitely understand Désiré’s aversion to out of the blue PR calls pitching interviews with unknown companies. However, there are now so many ways of communicating, that over time, you can gage different journalists’ preferences for contact. Read the rest of this entry ?


Are you a #MWC12 showstopper? Then you should be at the Showstoppers event – #PR #mobile #Bloggers #Journalists

February 15, 2012

By Rose Ross, @Rose_at_O

The Launchpad team has known the success of Showstoppers since it was a CeBIT many years ago. At Barcelona, the event has grown from strength to strength and attracts unders of the “creme de la creme” media stars along to a spend a couple of hours with some of the established and rising stars in the mobile industry.

You don’t have to be exhibiting at MWC to actually participate and a price tag of around $4,500 makes a great entry point for media discussions or addition to existing MWC plans. I caught up with Steve Leon, one of the founders to find out a little bit more about what makes Showstoppers standout from our events like this:

SL: “Prior to each event, the exhibiting companies get from me a list of the pre-registered press, complete with contact info and, equally important, newsbeats. We try to collect the newsbeats when the journalists register; it’s optional, but many tell us what they cover. Which means, if you’re a PR agency or exhibitor, you can sort the list to identify the journalists most likely to cover you and your product. ShowStoppers is the only event producer to take this extra step; it’s even rare for tradeshow producers to collect this information.

Exhibitors also get a post-event press list of the journalists who attended – again, with contact info and newsbeats.

To get a hands-on look at some of the things we do to help exhibiting companies meet the press, check these links: – which in turn links to press kits, “meet the exhibitor” summaries, and more. – the NewsDesk blog, which goes live with new postings starting 24 hours ahead of each event – and I give all the registered journalists a heads up and the link, to help them get started.”

This type of bespoke approach does make a lot of sense to ensure that the time spent at the event yields the maximum for the companies exhibiting there.

So if you have news to share around MWC, you should definitely consider Showstoppers as part of your PR mix for the show.

We look forward to hearing how it goes! PS – Check out there countdown to Showstoppers on their website. Unsurprisingly we love it!