Posts Tagged ‘events’

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Interview with Desiré Athow (@desireathow), Editor of TechRadar Pro (@TechRadarPro)

March 19, 2014

By Rosalind Carr (@Rosalind_at_O) and Rose Ross (@Rose_at_O)

desire-athow

Following our article on Desiré’s key event advice and tips (“5 golden PR rules for events”), we chat top tech events, PR pitches and hot topics in tech for 2014…

Q.  Tell us a bit about yourself.

Originally from Mauritius, been in this country for the last 10 years or so. English is my third language and my degree is in sociology. So to land in this country and to work as an editor on one of the biggest B2B websites in the UK is an absolute treat. Prior to working on TechRadar Pro, I was the editor of ITProPortal for 8 years and have been covering and writing tech for my entire adult life.

Q. Tell us a little bit about the title you write for and its interest in data storage/mobile/cloud/infosec/virtualization.

TechRadar Pro is a fairly new title, we’ve been around for less than two years. However, because it has been carved out of TechRadar, UK’s biggest technology website, we already have a significant amount of uniques, far more than more established websites. I seldom write unless I attend an event, have an exclusive or snatch an important interview. As for our areas of interest, our roots lie in computing but my team and I have been working hard on diversifying the content production to include business technology at large. Read the rest of this entry ?

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MWC 2013 – How do I book my stand? Demystifying #MWC12 #MWC2012

January 23, 2012

By Rose Ross (@Rose_at_O)

 

If you are new to exhibiting at Mobile World Congress, or are considering booking a space for the first time, it’s helpful to understand the MWC booking system.

 

The GSMA gives priority to those who have exhibited at previous events and, depending upon a number of elements, allocate points to each exhibitor, which define the choice of the stand available to your company at the show.

 

What is the MWC points system?

 

The MWC points system is not so hard to understand, once you become familiar with it. Depending upon the size of the exhibition space that you book, your company is allocated a certain number of points. Additional points are also given for any meeting rooms booked at the event, or any space you may have booked at the GSMA Mobile Asia Congress.

 

Once your space at an event has been secured, additional points may also be accrued from any other supplementary business you do with the GSMA, including booking advertorial or advertising space in the Show Daily, advertising on the ‘MyMWC’ portal, or for becoming GSMA members.

 

To be included in the points system for MWC 2013, you would have needed to have collected as many points as possible before 1 November, 2011. Priority for booking the following year’s event is given to those with the most points by that cut-off date.

 

Booking your 2013 space:

 

If you are already in the MWC points system, you will be invited to attend a sales meeting with the GSMA during this year’s Mobile World Congress 2012. (Some larger exhibitors have already been given the opportunity to secure their space now, but for the rest of us, this chance will be at MWC 2012).

 

*It is vital not to miss this appointment, as you will lose your place on the points list if you do*

 

You will be shown a live floorplan of the show, and you will be free to choose from any of the remaining free spaces. You must be prepared to sign the contract for 2013 at the show, or you will not secure your desired position.

 

I’m too late – I don’t have any points!

 

If you’re not already booked to exhibit at this year’s event, all is not lost. By contacting the GSMA sales team, you can be added to the waiting list. Once the companies with points have booked, you will be able to choose from any remaining spaces. Accept that it may not be the right hall or the right size, but take comfort that whatever you book will accrue you the points and the opportunity to probably move to something more suitable next year, if not before – it’s not uncommon for cancellations and moves to take place right up until the show, so be sure your GSMA account manager is aware you’d like to be kept informed of any newly available spaces. But you’ll need to be quick – these spaces go on a ‘first come, first served’ basis.

 

Yes, the planning and preparation for Mobile World Congress seems to be a year-round activity, but the value in participating in the number one European telecoms trade show is, for most of us, worth its weight in gold and is an opportunity not to be missed.

 

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What’s on in mobile? Has TechWeekEurope just launched our ultimate UK events channel?

January 17, 2012

By Rose Ross, AKA @Rose_at_O

 

TechWeekEurope UK, the business IT website, has launched an Events channel, giving a comprehensive run down of events for professionals in the IT sector – including all the cool mobile and wireless stuff of course. (Hooray! Comes a cheer from the editor’s office – Does this mean I might be able to twist Peter Judge’s arm for an interview I ponder to myself – only time will tell)

 

The Events channel gathers in one place a wealth of information, giving the UK’s tech community a single source for a detailed view of IT happenings. It covers exhibitions, conferences, workshops, seminars and training events for IT, marketing and PR professionals in the UK. All the listings contain full details and contacts, and can be viewed as a list or on a calendar.

 

“Despite the current economic climate, the UK’s IT sector still has a huge demand for education and information, provided by a thriving events community,” said Peter Judge, Editor of TechWeekEurope UK. “Our new channel aims to give users access to the events and training they need.”

 

Each event has a dedicated page, with information including a location map, and the aims of the event. The channel is filling rapidly, and has space for readers’ discussion and feedback – allowing users to enter details of their own events and launches.

 

TechWeekEurope is the new authoritative UK source for news, features and reviews of business technology. Drawing on a pool of UK tech journalists, and in association Ziff Davis Enterprise’s eWEEK.com, its aim is to help readers enhance their business with technology.

 

The TechWeekEurope Events Channel can be found on: http://www.techweekeurope.co.uk/category/events