Posts Tagged ‘MWC’

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Mobile World Congress call for papers now open

July 23, 2014

MWC 2015

Consider yourself a mobile guru? Want to bring your insights to discussion at the world’s biggest cellular event? Don’t miss out on your chance to present at 2015’s most anticipated mobile conference and show – you can now submit your proposal

The event, taking place in Barcelona on 2- 5th March 2015, will highlight and debate the most significant topics in the mobile industry today, in a range of seminars and sessions with world-class speakers.

Here are some of the hot topics for 2015…

  • 5G
  • Advertising/Marketing
  • Applications
  • Connected Living
  • Health
  • Joint Ventures/M&A/Partnerships
  • Location Based Services
  • Media & Entertainment
  • Money
  • NFC
  • Security
  • Social Media
  • Venture Capital in Mobile

Read the rest of this entry ?

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Is it time to wave goodbye to CTIA?

May 16, 2012

By Jo Ben Rais, Marketing Consultant
Find me on LinkedIn

New Orleans, last week: It’s been a few years since my last visit to CTIA. Back then, the show was in its familiar Las Vegas, full of the buzz of next generation networks and the possibilities they held.

Fast forward to 2012, and the show seems to be in something of a rut. Aside from peak times, the show floor was quiet, and more heavily populated by pushers of handset paraphernalia than by the carriers, vendors and the big names of Silicon Valley who are the real harbingers of major industry developments to come. Many of those big names chose to opt out of exhibiting altogether or to participate with an offsite location or meeting room only.

The atmosphere on the show floor was also flat – in New Orleans, the home of jazz, not one of the larger stands I saw chose to have a live band or even music playing. Instead, rather obscure sand artists and bubble blowers (really) were as good as it got for on-stand entertainment – a far cry from the full-on theatrical production of MWC or CES. Headline grabbing announcements (other than the usual gripes from the carriers against the FCC for spectrum liberalisation) were also thin on the ground.

Speaking to others, the consensus appears to be Read the rest of this entry ?

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Sexy scandals at MWC12 and CeBIT: Mixed messages rule in eventsville

March 8, 2012

By Hans Cett @HansCett

After outrage from MWC visitors last week about the Russian dancing girls on the CBOSS Stand, CBOSS is barred from MWC 2013. Now zoom into the more conservative Northern German regal city, Hannover, as CeBIT’s own organizers embrace “Security is sexy” with a pole dancing robot.

Yes. This is seriously a pole-dancing robot.

I have to laugh as the mighty GSMA bows to industry pressure to ban a telco that, according to an industry expert and long-time Congress attendee, “had actually toned down their dancing girls routine over the years”. I am far from condoning CBOSS’s marketing efforts, but the ban seems a little heavy handed, especially since parading scantily clad women on the show floor has been CBOSS’s MO at MWC for years. With that said, however, MWC needed to take action, and I’m not sure what alternative I would suggest.

Let’s dig a little deeper. Perhaps the embarrassment isn’t so much about what CBOSS did, but what was said in a high-profile British national newspaper about the incident. The original headline for Katherine Rushton and Jonathan Russell’s piece in The Daily Telegraph began “BT funded show…” A real shame, as MWC is not a BT-backed show. It is run by a trade association of which BT is a member, along with hundreds of other organizations from the operator, vendor and services space. The original headline has now been removed and a more sedate headline reads: “Trade show offered executives ‘romantic dinners’ with young Russian escorts”. All references to BT and Vodafone in the headline of the updated piece the next day have been removed, quite rightly so. But the intro to the piece still reads: “Delegates at a trade show funded by companies including Vodafone and BT…”. In a classic “light fuse and stand well back”, it also transpires that the authoress of the piece is on holiday (presumably not in Moscow!).

Anyway, it appears that sex still sells,  as long as you don’t cross the line and upset the wrong people. Maybe if CBOSS can get some cyborg gogo dancers for 2014 they’ll be allowed back to play at MWC. We’ll keep you posted.

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#MWC12 transport chaos ahead? Another update – Maybe not!

February 9, 2012

By Rose Ross, @Rose_at_O

ANOTHER UPDATE: Ah, just when it is all rollerblades, cycling, shoeleather or sharpening of elbows for taxi queues outside the Fira, there is a little light at the end of the travel chaos tunnel.

Phil Rawcliffe, Online Community Manager in the Social Media Team at the GSMA got in touch to clarify that all is not yet lost. He says: ”

The metro and bus workers from TMB, the main public transport operator in the metropolitan area of Barcelona, have announced plans to strike during Mobile World Congress which will be held 27th February through 1st March 2012. Negotiations between the government and the unions are on going in an effort to resolve the issues. While we are hopeful that a strike can be averted prior to the start of Mobile World Congress, the GSMA has developed a comprehensive contingency plan and is ready to activate this plan should it become necessary. For further updates on the strike and if you have any queries, follow @GSMA_Care. Updates will also be posted on www.gsma.comand across our social media channels including Facebook, LinkedIn and Google +.” Thanks for the update Phil. (Phil has kindly agreed to be interviewed for the blog once the MWC stress is over. What a nice chap. Also a very charitable one, who I am about to embarrass a touch as he is running the Barcelona half marathon the DAY BEFORE MWC.He is raising money for the Air Ambulance (A blooming brilliant charity to support) so if everyone donated the quivalent of one nights bar tab for the event I reckon that’s about half a million easy. So hands in your virtual pockets peeps! Click here to give www.justgiving.com/philrawcliffe2012 and best of luck with the half Marathon!


UPDATE: Since we posted this we are sad to report that the strikes have been confirmed. Check out @techcrunch’s @ingridlunden’s post updating us on the strike here.

According to an article in PC Mag rumours are rife that the Spanish transit workers are planning to strike soon and it could directly affect the mobile fun at Mobile World Congress in Barcelona in just over 2 weeks.

Sascha Segan (@saschasegan) yesterday reported “transit strike in Barcelona during the world’s largest mobile phone trade show could cause total chaos.

According to Spanish press reports, the union representing workers for the Barcelona metro and bus systems voted today to strike from Feb. 27 to March 1, which would cover the entire period of the 60,000-person trade show. The strike is designed to cause maximum disruption during the trade show period, the Spanish papers say.

On the first day of the show, workers will gather directly in the plaza outside the convention center where the trade show is being held. They reserve the option to call off the strike each day, Barcelona newspaper El Periodico reports.”

The full story on it from Sascha is here.

Other potential reasons for travel issues could be any of the following:

An air traffic control strike in France (none planned as yet but hey you never know)

The volcanic ash cloud. Again no signs of an issue yet but that one came out of nowhere twice in the last few years.

Snow. No I am not joking about that. Last year around this time there was actually snow in Barcelona.

Looks like we’d all better follow the #NOTATMWC stuff on Twitter just in case.

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MWC 2013 – How do I book my stand? Demystifying #MWC12 #MWC2012

January 23, 2012

By Rose Ross (@Rose_at_O)

 

If you are new to exhibiting at Mobile World Congress, or are considering booking a space for the first time, it’s helpful to understand the MWC booking system.

 

The GSMA gives priority to those who have exhibited at previous events and, depending upon a number of elements, allocate points to each exhibitor, which define the choice of the stand available to your company at the show.

 

What is the MWC points system?

 

The MWC points system is not so hard to understand, once you become familiar with it. Depending upon the size of the exhibition space that you book, your company is allocated a certain number of points. Additional points are also given for any meeting rooms booked at the event, or any space you may have booked at the GSMA Mobile Asia Congress.

 

Once your space at an event has been secured, additional points may also be accrued from any other supplementary business you do with the GSMA, including booking advertorial or advertising space in the Show Daily, advertising on the ‘MyMWC’ portal, or for becoming GSMA members.

 

To be included in the points system for MWC 2013, you would have needed to have collected as many points as possible before 1 November, 2011. Priority for booking the following year’s event is given to those with the most points by that cut-off date.

 

Booking your 2013 space:

 

If you are already in the MWC points system, you will be invited to attend a sales meeting with the GSMA during this year’s Mobile World Congress 2012. (Some larger exhibitors have already been given the opportunity to secure their space now, but for the rest of us, this chance will be at MWC 2012).

 

*It is vital not to miss this appointment, as you will lose your place on the points list if you do*

 

You will be shown a live floorplan of the show, and you will be free to choose from any of the remaining free spaces. You must be prepared to sign the contract for 2013 at the show, or you will not secure your desired position.

 

I’m too late – I don’t have any points!

 

If you’re not already booked to exhibit at this year’s event, all is not lost. By contacting the GSMA sales team, you can be added to the waiting list. Once the companies with points have booked, you will be able to choose from any remaining spaces. Accept that it may not be the right hall or the right size, but take comfort that whatever you book will accrue you the points and the opportunity to probably move to something more suitable next year, if not before – it’s not uncommon for cancellations and moves to take place right up until the show, so be sure your GSMA account manager is aware you’d like to be kept informed of any newly available spaces. But you’ll need to be quick – these spaces go on a ‘first come, first served’ basis.

 

Yes, the planning and preparation for Mobile World Congress seems to be a year-round activity, but the value in participating in the number one European telecoms trade show is, for most of us, worth its weight in gold and is an opportunity not to be missed.

 

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What’s on in mobile? Has TechWeekEurope just launched our ultimate UK events channel?

January 17, 2012

By Rose Ross, AKA @Rose_at_O

 

TechWeekEurope UK, the business IT website, has launched an Events channel, giving a comprehensive run down of events for professionals in the IT sector – including all the cool mobile and wireless stuff of course. (Hooray! Comes a cheer from the editor’s office – Does this mean I might be able to twist Peter Judge’s arm for an interview I ponder to myself – only time will tell)

 

The Events channel gathers in one place a wealth of information, giving the UK’s tech community a single source for a detailed view of IT happenings. It covers exhibitions, conferences, workshops, seminars and training events for IT, marketing and PR professionals in the UK. All the listings contain full details and contacts, and can be viewed as a list or on a calendar.

 

“Despite the current economic climate, the UK’s IT sector still has a huge demand for education and information, provided by a thriving events community,” said Peter Judge, Editor of TechWeekEurope UK. “Our new channel aims to give users access to the events and training they need.”

 

Each event has a dedicated page, with information including a location map, and the aims of the event. The channel is filling rapidly, and has space for readers’ discussion and feedback – allowing users to enter details of their own events and launches.

 

TechWeekEurope is the new authoritative UK source for news, features and reviews of business technology. Drawing on a pool of UK tech journalists, and in association Ziff Davis Enterprise’s eWEEK.com, its aim is to help readers enhance their business with technology.

 

The TechWeekEurope Events Channel can be found on: http://www.techweekeurope.co.uk/category/events

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Booth babes – Telling IT like IT is: For that you can really on the original Booth babe himself, Nick Booth

January 16, 2012

By Rose Ross, AKA @Rose_at_O

To say I laughed was an understatement. Nick Booth (@onMyBloodyPC), industry hack and almost neighbour of mine, makes some very interesting points in his latest column for UK channel pub, Microscope. Motivated by an interesting topic spawned from CES esp. one trending with his name literally all over it, Nick adds his own spin to the booth babe debate. I wonder whether it will trend again around MWC?

Key chuckle items from Nick include.

–        A suggestion that surely if scantily booth babes work then VMWare should start advertising on Page 3 of the Sun (For anyone not familiar with the Sun and its Page three – it is a British national news paper with a topless girl everyday on page 3 – just writing this makes me uncomfortable)

–        “What sort of man is so impressed by a girl in a swimming costume that it influences his buying decision? That must be a pretty small demographic, too. (mind you, the readers loved the sexist ‘advice’ column I was contractually obliged to write, but they were dinosaurs and got wiped out by the cloud in the end)”

Anyway, if you’ve not come across Nick and his nimble writing before do make a point tuning in to his column when you get a chance. He certainly treats the tech PR fraternity with his classic requests for news via FeaturesExec. One of my favourites here:

“QUERY: Dear PR Nutters,

Experts say Cloud apps could in future be ought by anyone – marketing managers, CFOs and MDs.

So the ground is shifting from under the CIO. Politics at work will get tricky.

A successful cloud project will have many fathers. But a failure will be an orphan. Or worse, the CIOs fault. CIOs will need to learn spin/PR skills.

So, can any PR experts give me tips on:

How to take credit if a Cloud project goes well.

How to wipe your fingerprints from the crimescene if the project goes badly.

I’m writing this with the CIO in mind.

Need to hand it in on Monday. So please keep your tips short. 3 tips max per person.

IMPORTANT

I don’t know when it will be published, so please don’t keep emailing. Set up a Google Alert or something.”

Please join me to encourage Nick just to write a blog about being a tech hack! I’d be glued (or maybe unglued), until then here’s the Booth babes piece in full!

http://www.microscope.co.uk/industry-views/column-whats-the-problem-with-booth-babes/

(PS – Nick, I still want to do that interview for the blogs here 🙂 )